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AGRISHOW 2018

Agricultural Power

Motivated by the good results achieved in the last year, the main trade show of the industry highlights technologies that boost even more the agriculture production from Brazil


With unquestionable prominence, agribusiness is the brainchild of the Brazilian economy. According to data from IBGE, the industry increased 13 percent in the last year, getting a record crop of 237.7 million tons of grains. Thus, the industry contributed with 23.5 percent of the Brazilian GDP in 2017, as shown by data supplied by the Confederação da Agricultura e Pecuária do Brasil (Brazilian Confederation of Agriculture and Livestock - CNA). According to information from the Companhia Nacional de Abastecimento (National Supplying Company - Conab), the expectation for 2018 is that the national crop will reach a volume of 226 million tons, the second of the history, only below that of 2017.

With this optimistic mood, the 25th edition of the Agrishow was carried out at Ribeirão Preto (SP). The International Trade Show of Agricultural Technology, the main event of the industry in Latin America and the third in the world had an increase of approximately 22 percent in its business round, with absolute result of R$ 2.7 billion. In addition to this expressive value, the trade show received 159,000 visitors and presented more than 800 national and international brands, exposed during the five days of the event.

According to its president Francisco Matturro, the 25th edition was also historic due to other reasons. “The Agrishow 2018 was marked by the participation of companies that anticipated trends for the Brazilian agribusiness, pointing out machines of high technology and solutions that ensure work efficiency in the field”, commented the director, still pointing that the increasing strength in the production of Brazilian agriculture is contributing for economy retaking and at the same time is ensuring food availability in the country and in the world. “We have to believe more and more in our potential, not only in the production of food but also in the development of new technologies.”

In fact, the country is a power in the area, as points out Paulo Hermann, president from John Deere Brasil. According to the executive, some studies show that China will generate a yearly wealth of US$ 50 trillion and India will have a GDP of US$ 28 trillion. On the other hand—due to their population of more than two billion people— both countries will face shortage of water and will have problems in the environment, in the land-ownership structure and in the increase of agricultural production. “In this context, Brazil has to be prepared to attend this world demand, since it is a country located in the tropical belt, with two or three crops per year and well-developed technology”, says him. “For this purpose, it is necessary to invest in connectivity to ensure efficiency and to develop new ways of production, maintaining the environment and betting in the integration between agriculture, livestock and forest (ILPF), a production strategy that integrates different systems in the same space, not harming the environment and maintaining the conditions of the soil.”

Produção editorial: Revista M&T – Desenvolvido e atualizado por Diagrama Marketing Editoral